Making Hybrid Work Actually Work: Aligning Remote Teams for Efficiency and Growth

The shift to hybrid work promised the best of both worlds: flexibility for employees and efficiency for organizations. Yet many leaders quietly admit that hybrid hasn’t been the productivity miracle they hoped for. Instead, they’re battling fractured communication, slower decision-making, and cultural drift.

The truth is, hybrid work doesn’t automatically deliver results; it requires intentional design. Without clear systems, hybrid models create confusion instead of clarity.

The Hybrid Pain Point Leaders Face

Leaders of fast-growing organizations often tell me:

• Meetings multiply because no one is sure what’s happening.

• Projects stall when remote and in-office teams aren’t aligned.

• Culture feels diluted, as employees struggle to feel connected.

The result? Efficiency drops, engagement wanes, and the very flexibility intended to boost performance instead erodes it.

Why Hybrid Needs a Reset

Hybrid work is here to stay. According to recent workforce studies, nearly 70% of employees expect some level of remote flexibility. That means leaders can’t roll back the clock to fully in-office. Instead, they must reimagine how hybrid operates, turning it from a compromise into a competitive advantage.

The Core Challenge: Alignment

Hybrid succeeds or fails based on one factor: alignment. Are your teams aligned on goals, workflows, and accountability, no matter where they sit? Alignment transforms hybrid from fragmented effort into unified execution.

Four Steps to Make Hybrid Work Actually Work

1. Establish a Digital Operating Rhythm
   Set clear, consistent cadences for check-ins, updates, and decisions. For example:

   • Weekly team syncs for progress updates

   • Bi-weekly leadership reviews for decisions

   • Monthly cross-functional strategy sessions

   This rhythm reduces the “meeting sprawl” while keeping priorities visible and aligned.

2. Redesign Processes for Hybrid Reality
   Don’t just copy old in-office processes into Zoom. Reassess workflows to ensure they’re digital-first. Documented SOPs, shared dashboards, and automated task tracking help eliminate ambiguity about who’s doing what and when.

3. Protect Culture Through Intentional Connection
   Culture doesn’t build itself in hybrid. Leaders must deliberately create moments of connection: virtual town halls, in-person retreats, or informal check-ins. Recognition and celebration should happen across channels, not just in the office.

4. Measure More Than Productivity
   It’s not just about output. Leaders should measure employee engagement, collaboration, and inclusion in hybrid setups. A team hitting goals while burning out or disengaging is not sustainable growth.

The Role of Leadership

Leaders set the tone in hybrid environments. When executives visibly embrace hybrid practices: showing up on video calls, using the same collaboration tools, and prioritizing clarity; employees follow suit. If leaders cling to old habits, hybrid fails.

Why This Matters for Growing Businesses

For small and mid-sized organizations scaling quickly, hybrid alignment can be a make-or-break factor. Done well, it unlocks access to wider talent pools, supports retention, and drives operational agility. Done poorly, it fragments teams and stalls growth.

Hybrid work doesn’t fail because it’s impossible. It fails because it’s unmanaged. When leaders design with intention, hybrid becomes more than a workplace perk; it becomes a driver of growth, culture, and long-term resilience.

From Change-Ready to Change-Seeking: Building a Culture of Continuous Transformation

For years, “change readiness” has been the gold standard of organizational resilience. Companies that could adapt quickly were seen as strong. But in today’s world of nonstop disruption, simply responding to change is not enough. The businesses that thrive are those that don’t just prepare for change, they actively seek it.

Why “Change-Ready” Isn’t Enough

Change used to happen in cycles: a new system rollout, a restructuring, a product launch. Leaders could prepare, train, and stabilize before the next big shift. Now, change is constant. Market shifts, new technologies, customer expectations, and global events all converge to create continuous transformation.

For rapidly growing businesses, this means one thing: being “ready” to adapt only when forced leaves you perpetually behind. Competitors who embrace change as opportunity will always move faster.

The Pain Point Leaders Face

Many leaders tell me they feel stuck between two realities:

• Teams are tired of “yet another change.”

• The business cannot afford to slow down.

This tension creates resistance, disengagement, and in some cases, talent loss. Employees see change as disruptive chaos instead of progress. Leaders know they need transformation but worry their teams may not survive another shift.

The Shift to a Change-Seeking Culture

The difference between change-ready and change-seeking lies in mindset. Change-seeking organizations cultivate a culture where employees view transformation not as an interruption, but as the natural state of progress. They anticipate, embrace, and even champion it.

In a change-seeking culture:

• Experimentation is encouraged. Small pilots and new ideas are tested without fear of failure.

• Psychological safety is present. Employees know their voices matter, even when challenging the status quo.

• Learning is constant. Teams are trained to build skills that prepare them for what’s next, not just what’s current.

How Leaders Can Build This Culture

1. Normalize Ongoing Change - Frame transformation as an ongoing journey, not a one-time event. Communicate that agility is part of the company’s identity.

2. Celebrate Adaptability - Highlight employees and teams who embraced change successfully. Public recognition makes adaptability something to aspire to.

3. Empower Middle Managers - Middle managers are the bridge between strategy and execution. Equip them with the tools and language to champion change instead of shielding their teams from it.

4. Invite Employees Into the Process - Co-create solutions with those closest to the work. People support what they help build, making adoption smoother and faster.

5. Balance Stability With Evolution - Leaders should anchor the business in its purpose and values while remaining flexible in methods. This balance reassures employees that change does not mean abandoning identity.

Why This Matters Now

In fast-growing organizations, hesitation kills momentum. When teams wait until a shift is forced upon them, opportunities slip by. A change-seeking culture transforms fear into energy and uncertainty into innovation.

The truth is, organizations that thrive in the next decade will not be the ones who “weather the storm” of change. They will be the ones who set sail willingly, adjusting course as needed, and inspiring their people to embrace the adventure.

Beyond Automation: Embracing AI Co-Workers for Smarter Operations

In the past, automation was seen as the silent force that quietly replaced manual processes. But today, a new shift is underway. AI is no longer just a behind-the-scenes tool; it is stepping into the role of a co-worker. This shift raises an important question for leaders of growing organizations: how do you harness the productivity and precision of AI while ensuring your human teams feel valued, engaged, and empowered?

The Rise of the “AI Co-Worker”

Organizations are moving past chatbots and basic automation. AI is now integrated into decision support, customer service, workflow management, and even strategy. Think of an AI co-worker as a reliable teammate who:

• Handles repetitive, data-heavy tasks faster than any person could.

• Surfaces insights and patterns hidden in oceans of data.

• Provides real-time recommendations to inform better decisions.

For small and mid-sized businesses, this isn’t about replacing headcount, it’s about amplifying the impact of the people already on your team.

The Pain Point Leaders Feel Today

Rapid growth often brings operational chaos: scattered processes, long decision cycles, and teams bogged down by administrative tasks. Leaders know they should innovate but fear that introducing AI could create anxiety or resistance among staff. Employees may ask: Will this take my job? Am I being replaced?

This tension is real. If ignored, it leads to mistrust and pushback, undermining the very efficiency leaders are hoping to achieve.

Shifting the Narrative: AI as an Ally

The solution lies in reframing AI not as a competitor but as a colleague. Leaders who succeed in AI adoption focus on transparency and collaboration. They position AI as the “teammate” who:

• Frees up time by taking on low-value, repetitive work.

• Enables growth by allowing employees to focus on strategic, creative, and human-centered tasks.

• Supports decision-making by delivering insights that empower — not override — leaders.

When employees see AI as an ally, they begin to embrace it as a partner rather than a threat.

Practical Steps for Leaders

1. Communicate Early and Honestly - Introduce AI by explaining the “why.” Share the specific problems it will solve and how it benefits employees. Transparency builds trust.

2. Start Small and Show Wins- Pilot AI in one department or process. Celebrate quick wins, for example, a 20% faster report cycle or a smoother customer response time.

3. Pair AI with Training - Equip employees with skills to work alongside AI. Training in data literacy, interpretation, or even prompting can empower them to use tools confidently.

4. Measure What Matters - Beyond efficiency, measure employee engagement and adoption. A successful AI rollout is not just about output but about culture and confidence.

Why This Matters for Growing Businesses

Fast-growing companies don’t have the luxury of inefficiency. Leaders need scalable systems, and employees need bandwidth to focus on growth-driving activities. By treating AI as a co-worker, organizations unlock both smarter operations without sacrificing culture.

Ultimately, the future of work isn’t “humans versus machines.” It’s humans and AI working together. Businesses that embrace this mindset will not only improve efficiency but also build a workplace culture that attracts and retains top talent.

How to Use Appreciative Inquiry to Ignite Positive Change

What if the key to solving your organization’s biggest challenges wasn’t fixing what’s broken, but amplifying what’s already working?

If you're like many leaders, you're constantly putting out fires, fixing inefficiencies, or managing resistance to change. And while those efforts are necessary, they often miss a powerful opportunity: to tap into your organization’s strengths and build change from a place of possibility, not just problems.

That’s where Appreciative Inquiry (AI) comes in; a strategic approach to change that centers on what gives life to your organization when it’s performing at its best.

At its core, Appreciative Inquiry isn’t about ignoring problems. It’s about shifting the conversation from “what’s wrong” to “what’s right” and leveraging those strengths to spark transformational results.

What Is Appreciative Inquiry?

Developed by David Cooperrider and Suresh Srivastva, Appreciative Inquiry is a collaborative and strength-based approach to organizational development and change. Rather than focusing on gaps or dysfunction, it starts by identifying the best of “what is” and imagining “what could be.”

The process typically follows a 5D cycle:

1. Define – What is the focus of inquiry?

2. Discover – What gives life to the organization?

3. Dream – What might the future look like?

4. Design – How can we align systems to that vision?

5. Destiny/Deliver – What commitments will bring it to life?

Why It Works for Leaders and Teams

Appreciative Inquiry builds trust, breaks down silos, and energizes teams. For small to mid-sized enterprises and government agencies facing tight budgets, high turnover, or low morale, this approach can reignite engagement and accelerate transformation without burning out your team.

Here’s how:

• It engages everyone – From front-line staff to senior leadership, AI invites all voices into the conversation, creating buy-in from the start.

• It reframes resistance – Instead of pushing people to change, it pulls them toward a shared vision of success.

• It uncovers hidden assets – Every organization has strengths waiting to be uncovered, from informal influencers to underutilized processes.

Real Impact, Not Just Theory

Organizations that adopt Appreciative Inquiry often see measurable improvements in collaboration, innovation, and performance. It’s particularly powerful during:

• Strategic planning efforts

• Cultural transformation initiatives

• Mergers and post-acquisition integration

• Operational audits and redesigns

Imagine redesigning your workflows not by focusing solely on inefficiencies, but by learning what already enables flow, productivity, and success. The results are not only faster to implement but more sustainable.

Start Small. Think Big.

You don’t need to overhaul your whole organization overnight. Appreciative Inquiry can start with a single team, project, or initiative.

Ask:

• When has this team been at its best?

• What strengths made that possible?

• How can we build on that success?

From there, momentum builds. And with the right facilitation and intention, this strength-based approach can fuel lasting, positive change.

How to Align Your Organization Goals, KPIs and Incentives

You set clear goals. You’ve built dashboards. You even offer bonuses. So why aren’t results improving?

If you’re like many leaders, you’ve likely invested time and resources into defining strategic goals and tracking KPIs. But here's the silent killer of performance: misalignment. When your organizational goals, key performance indicators, and incentive structures don’t line up, you unintentionally create confusion, resistance, and even disengagement.

At Raspberry Business Solutions, we see this pattern constantly: Leaders articulate bold goals, but the way success is measured or rewarded tells a different story. The result? Teams spin their wheels, strategic plans stall, and transformation efforts fall short.

The Misalignment Trap

Misalignment often creeps in subtly. A team is told to innovate but is evaluated on short-term efficiency. Employees are encouraged to collaborate but rewarded for individual output. Leaders want digital transformation but still tie bonuses to outdated metrics.

This disconnect sends mixed signals and creates friction in day-to-day operations. People want to succeed, but only when they understand what success looks like and how it benefits them. Without alignment, even your most talented employees will struggle to drive meaningful progress.

The Three-Part Formula for Real Alignment

To create momentum and measurable impact, your goals, KPIs, and incentives must work in harmony. Here’s how:

1. Start with Strategic Clarity

Your goals should be specific, actionable, and deeply rooted in your organization’s current reality; not aspirational fluff. Make sure every department and leader can articulate how their work drives those goals forward. Strategy isn’t just about vision, it’s about translation.

2. Redefine the Right KPIs

Once goals are clear, choose KPIs that actually reflect progress, not just activity. Avoid vanity metrics. Choose indicators that show traction, highlight gaps, and drive conversations. For example, if your goal is to increase customer satisfaction, measure resolution time, not just ticket volume.

3. Link Incentives to What Matters Most

Incentives don’t have to be financial. Recognition, professional growth, and autonomy can be powerful motivators, if they align with what you’re asking people to deliver. Incentives should reinforce, not contradict, your goals and metrics. Otherwise, you risk paying people to ignore what matters.

The Ripple Effect of Alignment

When your goals, KPIs, and incentives are aligned, something powerful happens: performance accelerates. Teams focus. Leaders make better decisions. Progress becomes visible. And most importantly, your people feel connected to the mission.

If you want your strategy to stick, alignment isn’t optional. It’s the operational glue that turns plans into performance.

The Human Side of Automation - Managing People Through Workforce Transitions

Automation promises efficiency, scalability, and speed—but for employees, it often signals uncertainty, fear, and disruption. If your organization is implementing new technologies or streamlining operations through automation, your team may be asking: “What does this mean for me?” For many small to mid-sized enterprises and government agencies, the emotional and operational fallout from poorly managed transitions can derail even the most promising initiatives.

Let’s be clear: it’s not just about the tech. It’s about the people. And if your workforce doesn’t come along for the journey, your automation efforts will stall before they start.

Why the Human Side of Automation Is Often Overlooked

Executives tend to focus on ROI, systems integration, and process optimization. But employees are focused on job security, skill gaps, and the fear of being left behind. When change is announced without a clear people strategy, it can trigger resistance, confusion, and disengagement. Leaders must recognize that automation isn’t just an IT project—it’s an organizational change effort that requires empathy and intentionality.

The Hidden Costs of Ignoring Workforce Transitions

Ignoring the emotional and cultural impact of automation can lead to:

• Low morale and trust erosion: If employees feel blindsided or devalued, engagement plummets.

• Productivity dips: Distracted or disempowered employees struggle to maintain performance.

• Talent flight: Skilled employees may leave rather than face uncertainty.

• Change fatigue: Teams already weathering transformation may become resistant to future initiatives.

These human costs quietly eat away at the efficiency gains automation is supposed to deliver.

How to Manage Workforce Transitions Thoughtfully

To drive sustainable change, leaders must integrate a human-centered strategy into every automation rollout. Here’s how:

1. Start with transparent communication. Don’t sugarcoat or delay the message. Be honest about the “why” behind automation and what it means for individuals and teams. Address fears head-on.

2. Engage employees early and often. Invite input, surface concerns, and give people a seat at the table. When employees are part of the planning process, they become partners—not opponents—of change.

3. Provide reskilling opportunities. Automation often redefines jobs rather than eliminates them. Offer targeted training to help employees grow into new roles or expand existing capabilities.

4. Align automation goals with your values and culture. If your organization values collaboration and integrity, automation initiatives should reflect that. Let your culture guide your approach—not just your technology roadmap.

5. Celebrate quick wins and human impact. Highlight stories where automation made work easier, freed up creative time, or helped someone develop a new skill. Don’t just measure success in dollars saved—measure lives improved.

Technology is only as effective as the people empowered to use it. If your automation strategy doesn’t include a plan for managing workforce transitions, you’re only doing half the work. By putting people first, you not only reduce disruption—you unlock the full potential of innovation.

Because at the end of the day, it’s not about replacing people. It’s about elevating them.

Why Your Team Resists Change (And What to Do About It)

You’ve invested in new systems, clarified strategic goals, and even brought in consultants—yet your change initiative feels like it’s dragging through wet cement. Sound familiar? You’re not alone. Many business and government leaders face this frustrating reality: well-designed transformations stall, not because the strategy is flawed, but because people resist.

That resistance doesn’t come from stubbornness or incompetence. It stems from something deeper—uncertainty, fear of the unknown, and a lack of connection to the “why.” Until you address that, no amount of process improvement or digital upgrade will stick. The good news? You can turn resistance into readiness. And it starts with understanding what’s really going on.

The Psychology Behind Resistance

Most employees aren’t actually resisting the change itself—they’re resisting the perceived loss that comes with it. Loss of control, status, routines, or even job security. When change is announced without clarity or involvement, fear fills in the blanks. Left unchecked, it becomes disengagement, pushback, or quiet sabotage.

Here’s the truth:

• People don’t fear change. They fear being unprepared for it.

• They don’t hate new systems. They hate being left out of the decision-making.

• They don’t resist transformation. They resist transformation done to them, not with them.

Three Reasons Resistance Persists—and How to Break Through

1. Lack of Trust in Leadership - When leaders drive change from a distance, employees feel blindsided. Build trust by being transparent—even about the parts you’re still figuring out.

2. No Emotional Connection to the Vision - Facts tell. Stories sell. If your team can’t see how the change will improve their work lives or the organization’s mission, they’ll drag their feet. Use narrative, not just data, to paint a picture of the future.

3. Inadequate Tools and Support - Change fatigue sets in when people are expected to adopt new processes without proper resources. Invest in training, quick wins, and listening tours.

Turning Resistance into Momentum

A successful change initiative doesn't start with a Gantt chart—it starts with a conversation. Here’s what works:

• Involve stakeholders early. Ask what’s working and what’s broken before introducing solutions.

• Create champions. Equip internal influencers with tools and talking points to model the change.

• Celebrate micro-wins. Momentum is built on progress, not perfection.

At Raspberry Business Solutions, we specialize in change that sticks. Our approach embeds change readiness into the DNA of your organization, so transformation doesn’t feel like a disruption—it feels like a next step. If your last change initiative fell short—or you’re about to launch a new one—don’t just manage resistance. Eliminate it at the root. Let’s talk about how we can partner to create change that actually works.

Change Management Lessons from the World's Most Admired Companies

The business landscape is in a constant state of flux, demanding organizations to adapt and evolve with agility. While change can be inherently disruptive, valuable insights can be gleaned from the world's most admired companies, renowned for their consistent ability to navigate transformation successfully. By analyzing their strategic approaches to change management, we can uncover practical lessons and actionable strategies that empower any organization to thrive in the face of evolving realities.

Embrace a Human-Centered Approach

• Prioritize people: These companies recognize that successful change hinges on engaging and empowering their employees. They invest in communication, training, and support mechanisms to ensure everyone understands the rationale for change, feels equipped to adapt, and has a voice in the process.

• Build a strong vision and communicate effectively: They create a clear, compelling vision for the future state of the organization, communicated consistently and transparently through multiple channels. This fosters buy-in, reduces uncertainty, and motivates employees to embrace the change.

Foster a Culture of Agility and Continuous Learning

• Embrace adaptability: They understand that change is not a one-time event but an ongoing process. They cultivate a culture that encourages experimentation, welcomes new ideas, and readily adapts to evolving circumstances.

• Invest in continuous learning: They recognize the importance of equipping their workforce with the necessary skills and knowledge to navigate change effectively. They provide ongoing learning opportunities and encourage a growth mindset throughout the organization.

Leverage Leadership Commitment and Expertise

• Strong leadership sponsorship: These companies have leaders who actively champion change, provide visible support, and hold themselves accountable for the success of the transformation.

• Change management expertise: They invest in building internal change management capabilities or partner with experienced consultants to guide the process, ensuring effective planning, implementation, and communication strategies. 

Focus on Data-Driven Decision-Making

• Gather and analyze data: They leverage data to understand the current state, identify potential roadblocks, and measure the impact of change initiatives. This data-driven approach helps them make informed decisions and adapt strategies as needed.

• Track progress and celebrate milestones: They monitor progress against established goals and celebrate achievements along the way. This reinforces positive behaviors, maintains momentum, and keeps everyone motivated throughout the change journey.

Managing Mergers and Acquisitions - A Change Management Perspective

Mergers and acquisitions (M&A) present exciting opportunities for organizations to expand their reach, access new markets, and unlock synergies. However, the integration process can be complex and fraught with challenges, often leading to employee disengagement, cultural clashes, and even operational disruptions.

A successful M&A hinges on effective change management. By adopting a change management perspective, organizations can navigate the integration process more smoothly, minimize disruptions, and maximize the potential benefits of the M&A.

Here are key considerations for managing M&A through a change management lens:

1. Define a Clear Vision and Communicate Effectively:

• Develop a shared vision: Articulate a clear and compelling vision for the combined entity, outlining the rationale for the M&A and the anticipated benefits for all stakeholders.

• Transparent communication: Communicate the vision and progress throughout the integration process, using multiple channels to reach all employees. Ensure transparency and address concerns openly.

2. Foster a Culture of Inclusion and Collaboration:

• Embrace diverse perspectives: Value the unique strengths and experiences of employees from both organizations. Encourage collaboration and knowledge sharing to foster a sense of unity and belonging.

• Build trust and psychological safety: Create an environment where employees feel comfortable expressing concerns, asking questions, and participating in the integration process.

3. Address Concerns and Manage Resistance:

• Acknowledge anxieties: Recognize that change can be unsettling. Listen to employee concerns, address them with empathy, and provide clarity and reassurance.

• Develop change management strategies: Proactively address potential resistance through targeted communication, training programs, and support mechanisms.

4. Align Leadership and Equip Teams:

• Executive sponsorship: Secure strong leadership commitment to the change process. Leaders should actively champion the vision, communicate effectively, and role model desired behaviors.

• Empowerment and skill development: Equip employees with the necessary skills and resources to navigate the changes effectively. Provide training on new processes, systems, and cultural norms. 

5. Integrate Systems and Processes:

• Develop a clear integration plan: Define a structured approach for merging systems, processes, and workflows, considering both efficiency and user-friendliness.

• Manage data migration: Ensure smooth data migration between systems, minimizing disruptions and maintaining data integrity.

6. Celebrate Milestones and Recognize Achievements:

• Acknowledge progress: Regularly acknowledge and celebrate milestones achieved throughout the integration process. This helps maintain morale and reinforces the positive aspects of the change.

• Recognize individual and team contributions: Celebrate the contributions of individuals and teams who are instrumental in driving the integration forward. 

By integrating these change management principles into your M&A strategy, you can increase the likelihood of a successful integration, foster employee engagement, and unlock the full potential of the combined entity.

A Framework for Assessing Organizational Change Readiness

In today's dynamic business environment, the ability to adapt and thrive through change is no longer a luxury, but a necessity. However, successfully implementing change initiatives can be challenging, with many organizations facing resistance, delays, and even outright failure.

The key to overcoming these hurdles lies in assessing your organization's readiness for change before embarking on any major transformation. This proactive approach allows you to identify potential roadblocks, tailor your strategies, and increase the likelihood of success.

A comprehensive framework for assessing organizational change readiness focuses on three critical dimensions:

Individual Readiness:

• Motivation: Do employees understand the need for change and feel motivated to participate?

• Knowledge and Skills: Do employees possess the necessary knowledge and skills to adapt to the changes?

• Attitudes and Beliefs: Are employees open to change, or do they harbor negative attitudes or anxieties? 

Leadership Readiness: 

• Commitment and Sponsorship: Do leaders actively champion the change and provide visible support?

• Communication and Transparency: Do leaders effectively communicate the vision, rationale, and impact of the change?

• Change Management Expertise: Do leaders possess the necessary skills and experience to guide the change process?

Organizational Readiness:

• Culture and Values: Does the organizational culture support adaptability, collaboration, and continuous learning?

• Structures and Processes: Are existing structures and processes flexible enough to accommodate the change?

• Resources and Capabilities: Does the organization have the necessary resources and capabilities to implement the change effectively?

Assessing these dimensions can be achieved through various methods, including:

• Surveys and questionnaires: Gather individual and collective perspectives on attitudes, knowledge, and concerns.

• Focus groups and interviews: Gain deeper insights into employee perceptions and potential challenges.

• Data analysis: Examine historical data on change initiatives and employee engagement.

• Benchmarking: Compare your organization's readiness against industry best practices.

By systematically evaluating these factors, you gain a clear picture of your organization's strengths and weaknesses regarding change readiness. This allows you to:

• Identify potential roadblocks: Anticipate areas where resistance or challenges might arise.

• Develop targeted interventions: Tailor communication, training, and support strategies to address specific needs.

• Build buy-in and ownership: Foster a sense of involvement and shared responsibility for the change process.

• Measure progress and adapt: Monitor the effectiveness of your strategies and adjust the course as needed.

Remember, organizational change readiness is not a fixed state, but an ongoing process. Regularly assessing and addressing these dimensions throughout your change journey is crucial for navigating the complexities of transformation and achieving sustainable success.